Updated: Dec 15, 2020
It’s no secret that Travis Scott is one of the biggest artists on the planet, and no one would doubt the level of influence he has over the younger generation. From Fortnite concerts, to his newest collaboration with McDonalds, Travis has really proven that there are millions of fans and trend followers who are willing to consume quite literally anything Travis is associated with. Does this mindset cross over to his music though, and if so, how does this impact his image?
Many people are immediately uninterested in a song that they have heard from TikTok or have heard a random 12 year old singing, it just doesn’t seem to suit their image or brand. Many songs have been “ruined” this way as they have gained attention from the younger audience, and the older audience (which is arguably the most important demographic), is put off the song entirely.
It’s a bit of a win-lose situation, as on the one hand you are gaining more streams and your content is being consumed, but on the other you lose streams and fans from a different generation or demographic.
At the end of the day, one has to decide which demographic they’d like to target and cater too many. Some artists have found huge success catering to TikTok dances and the younger generation, while others lose out if any song gains attention on one of these apps.
Travis Scott interestingly enough has managed to capture a wide variety of fans and listeners who don’t seem at all perplexed by the other demographic or generation gap. This ability to cater to all the different needs of people, solidifies what we’ve known for a while now, which is that Travis Scott is a legendary rapper and is here to stay!
Article by Offset Brett